Bojidar Ikonomov (1943–2016), was not only the founder and organizing president of International Triennial Of Stage Poster Sofia, but also one of Jumping He’s best friends. After he passed away in 2016, the organizing committee invited designers from all over the world to design posters on the theme of I love the Poster in order to honor Bojidar Ikonomov.
The poster designed by He is about remembering his friend and their long-standing friendship.